ABC Nissan Chroma Screen Television Commercial

A Cutterhabit Production.
Action Advertising.
Virtus Marketing Group.


Shot at ABC Nissan Phoenix, AZ on a 10′x20′ Chroma Screen. Using a Panasonic HVX200 at 1080i with P2 cards. Lowel Lighting an Final Cut Pro for real-time log and capture. Special thanks to Rocketrentals.net and Kingsoulstudios.com

QUICK LESSON: Chroma screen production.
A quick lesson on how a chroma screen production works. Below is a picture of the set that was used in the commercial.

We start with the basics. First, you need a blue or green chrome screen with frame. Any creases or shadows in your muslin will create problems once you get the footage loaded into a edit software. Making sure that all wrinkles are steamed out. Do Not Use a squirt bottle. getting the fabric wet will take too long to dry and the chloride in the water will stain the fabric. Steam doesn’t leave a residue and drys quicker. You don’t want ant mistakes when your client is in the room.

Next, a well lite chroma screen is key. No pun intended.You will need two separate lighting diagram. lighting on chroma screen and three point lighting on your subject. Remember no shadows. This is why you pay a professional. It take a keen eye to set this phase of production.
Make sure the tone of the chroma screen isn’t too washed out and you ready to go. Chroma screens is one of our specialty’s at Cutterhabit productions. We specialize in Motion graphics, live and studio chroma screen productions.